There are some factors that make gold such a great store of value that hold up the test of time.
Scarcity : Gold is the scarcest precious metal on earth, with gold miners only discovering around 1% more gold per year, which is a small amount when you consider it.
Divisible: Gold bars can easily be divided into smaller pieces, making it possible to use as payment for smaller items and it’s also easier to store.
Security: Regardless of the banks, stock market and other natural disasters gold holds its value and is a source of security in times of uneasy.
Portable: Gold is incredibly dense and a huge amount of value can be transported in a small amount of space. That makes gold a store of value that you can take with you, wherever you go anywhere in the world.
Liquid: Gold is one of the most liquid assets on earth, with buyers and sellers easily found in every country on earth.
Durability: Gold can last for a thousand years without degrading, unlike other metals.
These innate unique factors have made gold one of the most popular precious metals, assets on earth.